ONLINE MARKETING & BUSINESS MADE SIMPLE
Going online is a complicated affair, just learning the jargon of Web Development, Ecommerce Design, Development,
Operations & Maintenance, Search Engine Optimization & Marketing (SEO / SEM), Display Network Advertising, Social Media & Content Marketing, Online Community Management, Multimedia Production and Mobile Marketing can take months, months of precious time business owners can ill afford.
Caplex Concepts understands the technical obstacles facing newcomers to online business, and as a one-stop
project development company with extensive experience both online and offline, we are well positioned to bridge the gap between the digital world and traditional businesses.
Our friendly team will thoroughly study your brandʼs story and guide you step by step through online marketing and business options in a visualized manner. We provide easy to read reports and proposals to keep you in the know and firmly in control during implementation of your decisions

Web design and user preferences are constantly evolving. At Caplex Concepts, our job is to stay at the forefront of design philosophies and best practices such as HTML5, so that we could find a perfect match between functionality and your needs.
Our team will work with you to discover the target user group and craft an optimized digital experience. From complex, responsive websites that automatically optimizes for mobile,tablet and desktop environments to simple, yet elegant one-page sites, our designs are search engine optimized (SEO) and social media integration ready, including Facebook and WeChat. We can also handle web hosting, domain registration, email and SSL certificates for your website.
Best Practices of Web Development
Web Development Cases
The most important asset of a successful business is its brand identity, yet this is often overlooked by “one size fits all” online store platforms designed to be as generic as possible.
Caplex Concepts specializes in crafting the optimal online shopping experience that is consistent with your brand identity. Choose from a large pool of customizable templates, each made with a specific niche in mind, or meet with our talented designers and developers to build a online shopping experience uniquely yours from the ground up. We also provide optional store management and maintenance services after the store is up and running.
Custom Design, Or Use Templates?
Search Engine Marketing (SEM) is the door to your online business. Only 12% of visitors will remember a website’s address (URL) and manually type it in, the other 88% rely on links to navigate, most commonly links in the search results page. Hence not doing Search Engine Marketing (SEM) is akin to not setting up a door for a store.
Search Engine Marketing allows your website to jump to the front of million, even billions of results and stand out from the competition. We apply keyword targeting strategies to ensure that the right customers will see your ad at the moment they are seeking for you.
Getting the most out of your SEM dollar

We help you drive brand awareness by reaching the right audience in the right place with precise targeting by vertical industries, displaying your ad on website frequented by visitors whose interest match what you have to offer. Display Network Advertising is also a powerful re-engagement tool to remind past site visitors about what they missed and eventually convert them to customers.
Designing an effective Display Ad

We will help you set up social media pages or groups on global and regional social media, including WeChat, Facebook and Instagram, to cultivate new audience and build customer loyalty. We also offer optional content creation services that brings positive interactions, creates a bigger network and improves organic reach for your social media pages or groups.
Global and regional social media marketing platforms

Our Community Marketing service energizes your Social Media Pages or Groups with constant updates and events to stimulate the level of interaction, boosting your posts ahead of the competition and encourage customers to share their experiences, driving Word of Mouth (WoM) marketing.
We will connect your brand with powerful influencers whose recommendations have been shown to be 10X more persuasive than traditional celebrity endorsements to deepen reach and engagement. Our network of Key Opinion Leaders (KOLs) and micro-influencer are rising stars on social media and streaming platforms such as YouTube, Facebook, Instagram, Twitter, WeChat and they are eager to build influence for your business in the online community.
What Makes Community Marketing Powerful

We apply multi-channel, digital marketing strategies to Mobile marketing, helping you the target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, apps and the latest hit in Mobile Marketing – Augmented Reality.
Mobile Marketing Best Practices

From blog posts, landing pages, social media copy, video marketing/editing, graphic design / editing to product descriptions and more, we highlight what’s special about your product or service, brand, mission, values and the “why” behind why you do what you do.
One-Stop Content Creation Service
Request a quote now using the form on the right, or call us now!
Room 414, 4/F., International Plaza, 20 Sheung Yuet Road, Kowloon Bay, H.K.
- Customer service : +852 2783 2818
- Technical support: +852 2428 8115
Whatsapp : +852 9296 9902