Web design and user preferences are constantly evolving. At Caplex Concepts, our job is to stay at the forefront of design philosophies and best practices such as HTML5, so that we could find a perfect match between functionality and your needs.
Our team will work with you to discover the target user group and craft an optimized digital experience. From complex, responsive websites that automatically optimizes for mobile,tablet and desktop environments to simple, yet elegant one-page sites, our designs are search engine optimized (SEO) and social media integration ready, including Facebook and WeChat. We can also handle web hosting, domain registration, email and SSL certificates for your website.
Best Practices of Web Development
Clear Call To Action
Multiple Call To Action options to maximise engagement, including Sign up, Subscribe, or Get Started.
Install Google Analytics or equivalent analytic tools to test, track, and adjust your website.
Search Engine Optimization
Search Engine Optimization
Use sitemaps and tags to multiply the effectiveness of your Search Engine Optimization efforts.
Social Engagement Optimization
Social Engagement Optimization
Integrate Facebook like, Twitter tweet buttons and other Social Media functions to enhance social engagement.
Mobile Site Experience
Offer a consistent experience on all devices‒desktop, tablet, and especially mobile.
Conform to Standards
Choose open and standardized technologies like HTML5 and CSS over Flash.
Web Development Cases
The most important asset of a successful business is its brand identity, yet this is often overlooked by “one size fits all” online store platforms designed to be as generic as possible.
Caplex Concepts specializes in crafting the optimal online shopping experience that is consistent with your brand identity. Choose from a large pool of customizable templates, each made with a specific niche in mind, or meet with our talented designers and developers to build a online shopping experience uniquely yours from the ground up. We also provide optional store management and maintenance services after the store is up and running.
Custom Design, Or Use Templates?
Irreplicable shopping experience, one click checkout possible, mobile payment support
Ready in a short time, low cost, third party plugins
Search Engine Marketing (SEM) is the door to your online business. Only 12% of visitors will remember a website’s address (URL) and manually type it in, the other 88% rely on links to navigate, most commonly links in the search results page. Hence not doing Search Engine Marketing (SEM) is akin to not setting up a door for a store.
Search Engine Marketing allows your website to jump to the front of million, even billions of results and stand out from the competition. We apply keyword targeting strategies to ensure that the right customers will see your ad at the moment they are seeking for you.
Getting the most out of your SEM dollar
Relevant Landing Page
Point your ad to a page designed for it instead of the home page.
Target niche keywords that exactly describe what you do over generic ones.
Highlighting geographic proximity to the visitor can double your conversion rates.
“Location, Location, Location.” The classic advice familiar with many business owners is just as applicable to online business. Display Network Advertising gives you access to prime Internet real-estate – popular websites with lots of traffic like YouTube and various newspaper websites. Over 90% of Internet users visit sites covered by Google Display Network.
We help you drive brand awareness by reaching the right audience in the right place with precise targeting by vertical industries, displaying your ad on website frequented by visitors whose interest match what you have to offer. Display Network Advertising is also a powerful re-engagement tool to remind past site visitors about what they missed and eventually convert them to customers.
Designing an effective Display Ad
A simple, clean design with a clear hierarchy that delivers the message in a split second.
Understand the target site and audience, tailor everything from imagery to text to that audience.
Stick to the Brand
Maintain consistency across all display ads and create a unified image for the company.
Social Media is the main street of the Internet where everyone gathers during their online experience. 2/3 of Internet users browse social media to learn new things, it is a relaxed environment encourages positive reaction. Social Media Marketing will make your brand notable to the general public and stimulate new wants or needs, much like how flyers work in field marketing.
We will help you set up social media pages or groups on global and regional social media, including WeChat, Facebook and Instagram, to cultivate new audience and build customer loyalty. We also offer optional content creation services that brings positive interactions, creates a bigger network and improves organic reach for your social media pages or groups.
Global and regional social media marketing platforms
Facebook Fan Pages help you grow, learn about and communicate with audiences important to your business, brand or organization.
Instagram is a network centered around pictures and videos. Users can connect their Instagram account to other social media profiles, enabling them to share photos to those profiles as well.
WeChat official accounts can push feeds to subscribers, interact with subscribers and provide them with services, an effective way to connect with consumers in China.
Social Media is fundamentally a link between humans. There’s an expectation that every entity users interact with has a personality and is capable of responding to input, no matter if it’s a company, organization or a person. Hence, social Media Platforms like Facebook have implemented algorithms to prioritize interactive content over one-way sales pitches.
Our Community Marketing service energizes your Social Media Pages or Groups with constant updates and events to stimulate the level of interaction, boosting your posts ahead of the competition and encourage customers to share their experiences, driving Word of Mouth (WoM) marketing.
We will connect your brand with powerful influencers whose recommendations have been shown to be 10X more persuasive than traditional celebrity endorsements to deepen reach and engagement. Our network of Key Opinion Leaders (KOLs) and micro-influencer are rising stars on social media and streaming platforms such as YouTube, Facebook, Instagram, Twitter, WeChat and they are eager to build influence for your business in the online community.
What Makes Community Marketing Powerful
92% of consumers believe suggestions from real person more than they do advertising
One person will tell another, then that person will continue the chain and spread the word further down the expanding web of social networks.
The chain of reviews, shares and comments will leave a big footprint all over the Internet and increase the likelihood of potential customers encountering your brand.
Mobile has disrupted the way people engage with brands. Customers now expect access to all information through a small mobile screen. Effective mobile advertising campaigns develop a thorough understanding the mobile audience and designs content with mobile platforms in mind, delivering messages through SMS/MMS marketing, mobile website or apps and mobile advertising networks including Google Universal App Campaigns, Yahoo Bing Ad, Facebook Ad, Instagram Ad, WeChat Ad and YouTube Ad.
We apply multi-channel, digital marketing strategies to Mobile marketing, helping you the target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, apps and the latest hit in Mobile Marketing – Augmented Reality.
Mobile Marketing Best Practices
Make use of Push Notifications, In-App Notifications. Place Banner Ads in third party Apps, or Develop your own Mobile App.
Responsive design that adjusts to the screen, light design that loads quickly, identical function to Desktop version.
Give Your Backend Title
Use less than 160 characters, offer value, clear sender, clear call-to-action.
Content is what makes people take action when they visit your website, app, or Social Media Platform. We create eye-catching visuals and actionable copy that tells the story of your brand and builds loyalty.
From blog posts, landing pages, social media copy, video marketing/editing, graphic design / editing to product descriptions and more, we highlight what’s special about your product or service, brand, mission, values and the “why” behind why you do what you do.
One-Stop Content Creation Service
Social media posts, Blog posts, Newsletters, Landing page for ads, Product description
Product photographs, Display ad visuals, Website graphics, Illustrations, Stock pictures
Filming, Video editing, Stock footage